Hipervínculo

    Shopify Agency

    A Full-Service Shopify Agency That Grows the Whole Store, Not One Channel

    Most Shopify stores hire one agency for the website, another for ads and a freelancer for SEO, and nobody owns the result. Hipervínculo does all three as one team: we design or rebuild your store so it converts, send it qualified traffic with Google Ads and Meta Ads, and grow the organic side with SEO. One plan, one set of numbers, measured by net profit.

    Get a Free Store AuditSee Pricing

    $92M+

    in tracked sales across our clients' stores and ad accounts

    200+

    businesses served

    20+ years

    in digital marketing

    What We Do for Shopify Stores

    Four services that work as one system. You can start with the one you need most; the plan always accounts for the other three.

    Shopify Store Design & Redesign

    A store built to sell, not just to look good. We design or rebuild your theme around how your customers actually decide: clear product pages, fast loading, a checkout path with no dead ends, and mobile first. We also migrate stores from WooCommerce and other platforms to Shopify.

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    Meta Ads for Shopify

    Facebook and Instagram campaigns for new customers and for the ones who left without buying. Creative testing on a fixed rhythm, and budgets that move toward what is selling this week.

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    Shopify SEO

    Technical fixes first (indexing, speed, duplicate collection and product URLs), then collection and product pages written for the searches your buyers use, and content that earns traffic you do not pay for per click.

    Learn more

    Also: conversion rate optimization and tracking setup.

    Tracking Before We Spend

    Shopify, Google and Meta each report a different number of sales, and they all take credit for the same order. Before we scale anything we fix the measurement: server-side tracking, GA4, Meta Conversions API and Google Enhanced Conversions, checked against your real Shopify orders. If the numbers cannot be trusted, every decision after that is a guess.

    • Server-side tracking (Elevar or Google Tag Manager server-side)
    • GA4 configured for ecommerce
    • Meta Conversions API
    • Google Enhanced Conversions
    • A dashboard that matches your Shopify orders
    How we set up tracking

    We Manage to Net Profit, Not Platform ROAS

    The ROAS inside an ad platform ignores discounts, returns, shipping and the cost of the product. A campaign can show a 4x return and still lose money. We report Net ROAS: what is left after those costs, measured against your Shopify data. It is a smaller number and a more honest one, and it is the one we are paid to improve.

    Illustrative example, not a client result

    Platform-reported ROAS
    4.0x
    After discounts, returns and shipping
    2.9x
    After cost of goods
    1.6x

    How We Work

    1. Audit

    We review your store, your ad accounts, your tracking and your search visibility, and tell you where the money is leaking. You keep the audit whether or not you hire us.

    2. Fix the foundation

    Tracking, feed, site speed and the pages that lose the most buyers. Nothing gets scaled on top of a broken base.

    3. Launch and test

    Campaigns, creative and page changes go live in a planned order, so we know which change produced which result.

    4. Scale what works

    Budget follows profit. Every week you see what we changed, what happened and what comes next.

    Who This Is For

    A good fit

    • Shopify stores that already sell and want to grow profitably
    • Brands moving to Shopify from another platform
    • Owners who want one team accountable for the store, the ads and the SEO
    • Brands selling in English, in Spanish, or both

    Probably not a fit

    • Stores looking for the cheapest possible setup
    • Brands that want a single ad channel managed with no access to store data
    • Anyone expecting guaranteed rankings or a guaranteed ROAS

    Pricing

    We publish our models because most agencies will not.

    Store design or redesign

    Scoped per project after the audit.

    Performance retainer

    Paid media management tied to a minimum Net ROAS target of 2.5x.

    Growth partnership

    For brands doing $50K+ per month: 5% of net Shopify sales. We grow when you grow.

    Ad spend is paid directly to Google and Meta and is separate from our fee. No long-term contracts.

    Why Hipervínculo

    • One team for store, ads and SEO, so nobody blames another vendor.
    • Bilingual, English and Spanish: we work with US brands and with Latin American brands selling in the US.
    • Measurement first: we fix tracking before we scale spend.
    • Based in Weston, Florida. More than 20 years in digital marketing.

    Frequently Asked Questions

    It takes responsibility for the whole store rather than one piece. For us that means the store itself (design, speed, product and checkout pages), paid traffic from Google and Meta, organic traffic from SEO, and the tracking that shows what each of those is really producing.

    Yes. We keep your URLs where possible, redirect the ones that change, and move tracking over before launch. We compare traffic and sales before and after so any drop is caught in days, not months.

    This team and this service are built around Shopify. We also manage advertising for service businesses, but for ecommerce Shopify is the platform we know best and recommend.

    It depends on what the store needs. Design and redesign projects are scoped after a free audit. Advertising is managed either on a performance retainer tied to a minimum Net ROAS of 2.5x, or as a growth partnership at 5% of net Shopify sales for brands doing $50K+ per month. Ad spend is separate.

    Net ROAS is the return on ad spend after discounts, returns, shipping and cost of goods, measured against your Shopify orders. Platform ROAS leaves those costs out, so it can look healthy while the store loses money.

    No long-term contracts. We would rather keep clients because the numbers are good.

    Always. Everything is created in your name and stays with you if we stop working together.

    Yes. The whole team is bilingual, and we run stores and campaigns in English, in Spanish, or both.

    Get a Free Shopify Store Audit

    Tell us about your store. We will review the site, the tracking and the ad accounts, and send you what we would fix first.

    What do you need help with?