Meta Ads for Shopify

Facebook and Instagram Ads for Shopify Stores, Managed to Net Profit

Google reaches people who are already searching. Meta reaches the ones who have not thought of you yet. That makes it the best channel for finding new customers and the easiest one to lose money on, because Facebook is generous when it reports its own results. We run Meta Ads for Shopify stores and judge them by what is left in the store after costs.

Get a Free Meta Ads Audit See How We Test Creative

What We Manage

Everything a Shopify store needs on Facebook and Instagram.

New customer campaigns

Campaigns built to reach people who have never bought from you, with existing customers excluded so the budget is not spent on sales you would have made anyway.

Retargeting

Ads for visitors who viewed a product or started a checkout and left. Kept to a sensible share of the budget, because this audience looks profitable in every report and is small in reality.

Catalog ads

Your Shopify products connected to Meta, so shoppers see the exact items they looked at, with the right price and availability.

Advantage+ campaigns

Meta's automated shopping campaigns. We use them where they earn their place and set limits so automation does not hide where the money is going.

Creative Is the Lever

On Meta the ad itself does most of the targeting. A new audience setting rarely changes the result; a new angle often does. So we treat creative as a process, not as an occasional refresh.

Angles before designs: we decide what each ad is trying to say and to whom before anything is produced.
A fixed testing rhythm: new ads go in on a schedule, so there is always something being tested.
One variable at a time: hook, image, offer or format, so we know what caused the change.
Winners are scaled, losers are paused: by cost per new customer, not by likes or click rate.
Formats that fit the feed: vertical video, product demonstrations and customer-style content, not a banner resized five ways.

Why Meta's Numbers and Your Shopify Numbers Do Not Match

Almost every store owner notices it: Ads Manager reports more sales than Shopify shows. There are three reasons.

Attribution windows

Meta counts a sale if someone clicked an ad up to seven days before buying, or simply saw one the day before. Many of those people would have bought anyway.

Every platform claims the same order

A shopper who saw a Facebook ad, then searched on Google and bought is counted by both.

Returning customers

Sales to people who already buy from you are easy to win and are reported as if the ad created them.

We report Net ROAS against your Shopify data, split into new and returning customers. It is a smaller number than Ads Manager shows, and it is the one that tells you whether to spend more.

Tracking Before We Spend

Since browsers started blocking tracking, the Meta pixel on its own misses a real share of sales. We install the Conversions API, which sends purchase data from the server, and check that each order is reported once with the right value. Better data gives Meta's delivery system more to work with and gives you numbers you can trust.

How we set up tracking

How We Work

1. Audit

We review the ad account, the tracking, the catalog and the creative, and show you where money is being lost.

2. Fix the foundation

Tracking, catalog and account structure are corrected before budgets change.

3. Test

New angles and formats go live on a schedule, each one measured against cost per new customer.

4. Scale what is profitable

Budget moves toward what earns the most after costs, and the losers are switched off.

Meta Ads Work Better With the Store, Google and SEO

Meta creates the demand, and much of it shows up later as a Google search for your brand or as a direct visit. If the product page is slow or unclear, that demand is wasted. Because one team runs the store and every channel, we can see the whole path instead of each platform's version of it.

Shopify agency overview Shopify store design Google Ads for Shopify Shopify SEO

Pricing

Two models, both tied to results.

Performance retainer

Paid media management tied to a minimum Net ROAS target of 2.5x.

Growth partnership

For brands doing $50K+ per month: 5% of net Shopify sales. We grow when you grow.

Ad spend is paid directly to Meta and is separate from our fee. You own the ad account, the pixel and all the data.

Frequently Asked Questions

Yes, for products that can be shown and understood in a few seconds. They work less well for products people only buy when they have a specific need and search for it; for those, Google usually comes first.

They do different jobs. Google captures people already searching for what you sell. Meta introduces the product to people who were not looking. Most stores that grow use both, with the split decided by the numbers.

We plan the angles, write the copy and edit your existing photos and video into ads. When new footage is needed, we tell you exactly what to shoot.

Because Meta counts sales that happened up to seven days after a click or one day after a view, and other platforms claim the same orders. We reconcile the numbers against Shopify and report the net result.

It sends purchase data to Meta from the server instead of relying only on the browser pixel, which is often blocked. For a Shopify store spending on Meta it is no longer optional.

Always. The ad account, the pixel, the catalog and the data are in your name and stay with you.

Yes. The team is bilingual and we run campaigns in English, in Spanish, or both.

Get a Free Meta Ads Audit for Your Shopify Store

Send us your store. We will review the ad account, the tracking and the creative, and tell you what we would fix first.