Shopify SEO

Shopify SEO Services That Are Measured in Sales

Ranking reports are easy to produce and easy to misread. We work on the pages that can sell, in the order that matters, and we report what organic search actually brought to the store: visits from people who did not already know your brand, and the orders that followed.

Get a Free SEO Audit See What We Fix First

What Our Shopify SEO Covers

Four areas, in this order.

Technical SEO for Shopify

Indexing, speed, duplicate URLs, redirects, structured data and the theme code that Google has to read before it can rank anything.

Collection and product pages

The pages that make money. Titles, descriptions, headings, copy and internal links written for the searches your buyers actually use.

Content that brings buyers

Guides and comparisons that answer what people ask before they buy, each one linked to the collections it should send traffic to.

AI search visibility

Google's AI answers and ChatGPT now sit above the regular results for many searches. We check whether they cite your store, and we structure your pages so they can.

The Shopify Problems We Fix First

Shopify handles a lot of SEO for you, but it also creates a few problems of its own. These are the ones we find most often.

Duplicate product URLs: the same product is reachable at /products/name and at /collections/collection/products/name. Shopify sets a canonical, but many themes link to the long version across the whole store.
Filter and tag pages: filtered collection URLs can multiply into thousands of near-identical pages that waste crawl budget.
Variant URLs: color and size variants add a ?variant= parameter that needs to be handled so it does not compete with the main product page.
Slow themes and too many apps: every app adds scripts. We remove what is not earning its place and fix what slows the first screen.
Missing or wrong structured data: product price, availability and reviews should be readable by Google without errors.
Thin collection pages: a grid of products with no text gives Google nothing to rank for the category search.
Lost traffic after a redesign or migration: old URLs that were never redirected.

Collection Pages Are Where Shopify SEO Is Won

Most stores put their effort into the home page and the blog. But people who are ready to buy search for a category, such as "women's polarized sunglasses" or "custom stair treads", and the page that should answer that search is a collection. We give each important collection its own title, a short introduction written for that search, sensible internal links and a clear path to the products.

SEO for Google's AI Answers and ChatGPT

When someone asks an AI assistant what to buy, it answers by citing a handful of sources. Being one of them works differently from ranking a page. It depends on clear, specific answers on your site, consistent facts about your brand, and mentions on the sites those assistants already trust.

We measure which AI answers cite your store today, and for which questions.
We rewrite key pages so the answer to a buyer's question can be quoted directly.
We make sure AI search crawlers can read the store.

We do not promise a position in an AI answer. Nobody can. We measure it and work to improve it.

How We Work

1. Audit

A full review of the store: technical issues, content, structured data and how it appears in Google today.

2. Baseline

We record where you stand in Search Console before touching anything: non-branded clicks, the searches that matter and the pages that answer them.

3. Fix

Technical problems first, because nothing else works until Google can read the store properly.

4. Build

Collection pages, product pages and content, starting with the searches closest to a sale.

5. Report

What we changed, what moved and what comes next, in plain language.

What We Measure

Three numbers tell you whether SEO is working.

Non-branded clicks

visits from people who searched for what you sell, not for your name.

Organic revenue

orders that came from organic search, read from your Shopify data.

Position for buying searches

where your collections rank for the searches that lead to a sale.

Branded traffic arrives on its own. If the only thing growing is searches for your name, SEO is not doing the work.

SEO Works Better With the Store and the Ads

SEO, paid ads and the store itself share the same pages. Search terms that convert in Google Ads tell us which organic pages to build. A faster product page lowers the cost of every paid click. And a redesign done without SEO in mind can erase rankings that took years to earn. Because one team handles all three, each one makes the others cheaper.

Shopify agency overview Shopify store design Google Ads management

Pricing

SEO is monthly work. The scope depends on the size of the catalog and how much needs fixing, so we quote after a free audit.

You keep full access to your store, your Search Console and everything we write.

Frequently Asked Questions

Technical fixes can show up in Search Console within a few weeks. New and rewritten pages usually take two to four months to settle, and competitive searches take longer. Anyone who promises page one in thirty days is guessing.

Yes. It is fast, secure and generates a sitemap and clean product markup on its own. It also has fixed URL structures and a few duplicate-content traps, which are manageable when you know where they are.

No. Google decides rankings and no agency controls them. We commit to the work, to measuring it honestly and to showing you what changed.

Yes. Most SEO work happens in the content, the theme code and the settings, and does not change how the store looks. If a redesign would help, we will tell you why.

They cover different things. Ads stop the day you stop paying. Organic traffic keeps arriving, and the data from your ads shows which searches are worth building pages for.

Yes. We write and edit collection copy, product descriptions and guides, in English and in Spanish, and you approve everything before it goes live.

Yes. The team is bilingual, and we set up stores that sell in both languages so Google shows the right version to each shopper.

Get a Free Shopify SEO Audit

Send us your store. We will show you what is holding it back in Google and what we would fix first.