Google Ads for Shopify
Google Ads for Shopify Stores, Managed to Net Profit
Google Ads will spend whatever you give it. The work is making sure it spends on the searches and products that leave money in the store after discounts, returns, shipping and cost of goods. We run Search, Shopping and Performance Max for Shopify stores with that number as the target.
What We Manage
Every Google campaign type a Shopify store needs, run as one account with one goal.
Google Shopping
Product listings with image and price at the top of the results. This is where most ecommerce revenue from Google starts, and it depends almost entirely on the quality of your product feed.
Performance Max
Google's automated campaigns across Search, Shopping, YouTube, Display and Gmail. Powerful, and easy to waste money with. We control what it is allowed to do: which products, which audiences, and whether it is allowed to take credit for people already searching for your brand.
Search campaigns
Text ads for the searches that show buying intent. Tight keyword lists, branded and non-branded demand kept apart, and ad copy that matches the page it lands on.
YouTube and Demand Gen
For stores ready to reach new audiences. Used after the campaigns above are profitable, never as a starting point.
It Starts With the Product Feed
Shopping and Performance Max do not use keywords. Google reads your product feed and decides which searches each product should appear for. A weak feed means the wrong searches, or none at all.
Product titles: written with the words buyers search for, in the order Google reads them.
Categories and product types: so each product competes in the right auction.
Images: clean, correctly sized and approved by Merchant Center.
Price and availability: always in sync with the store, so products are not disapproved.
Variants: colors and sizes grouped correctly instead of competing with each other.
Custom labels: margin, best sellers and seasonality marked in the feed, so budgets can follow profit.
Tracking Before We Spend
Google's bidding is only as good as the conversions it is told about. Before we scale a single campaign we check that every sale is reported once, with the right value, and that it matches your Shopify orders. That means Google Enhanced Conversions, GA4 configured for ecommerce and, where it is worth it, server-side tracking.
How we set up trackingHow We Structure a Shopify Google Ads Account
Four decisions that change the result more than any single bid.
Branded and non-branded are kept apart
People who search for your name were already going to buy. If those sales are mixed with the rest, the account looks far more profitable than it is. We separate them so you can see what the ads are really adding.
Budget follows margin
A product with a 60% margin and one with a 15% margin should not share a target. We group products by what they actually earn.
Search terms are reviewed constantly
We read the real searches behind every click and block the ones that will never buy. It is unglamorous work, and it is where most wasted spend is found.
Performance Max has limits
We exclude branded searches where it makes sense and keep an eye on where the ads are shown, so automation works for the store and not just for the platform's own report.
We Report Net ROAS, Not Platform ROAS
The return shown inside Google Ads ignores discounts, returns, shipping and the cost of the product. We report Net ROAS against your Shopify data, split into new and returning customers and into branded and non-branded demand. It is a smaller number than the one Google shows, and it is the one that tells you whether to spend more.
See the full explanationHow We Work
1. Audit
We review the account, the feed, the tracking and the store, and show you where money is being lost.
2. Fix the foundation
Tracking, feed and account structure are corrected before budgets change.
3. Launch and test
Campaigns go live in a planned order so we know which change produced which result.
4. Scale what is profitable
Budget moves toward the products and searches that earn the most after costs.
Google Ads Works Better With the Store and SEO
The same team that runs your ads can fix the page they land on. A slow or confusing product page makes every click more expensive, and the searches that convert in Google Ads tell us which organic pages are worth building.
Pricing
Two models, both tied to results.
Performance retainer
Paid media management tied to a minimum Net ROAS target of 2.5x.
Growth partnership
For brands doing $50K+ per month: 5% of net Shopify sales. We grow when you grow.
Ad spend is paid directly to Google and is separate from our fee. You own the account and all its data.
New to Google Ads? Read our practical guide: Google Ads for Shopify.
Frequently Asked Questions
Get a Free Google Ads Audit for Your Shopify Store
Send us your store. We will review the account, the feed and the tracking, and tell you what we would fix first.